# How to Drive Sales at Your Next Art Fair (Checklist)

Our recommended strategy to drive sales, cultivate new clients, & make the most of your fair experience for galleries and art advisors.

[Professional Practice](/content/blog?tag=Professional+Practice/index.html)

Published Apr 14, 2023  
Author Team ARTERNAL

## For **Galleries**

#### **Prior** to the fair

[Send personalized offers](https://arternal.wpenginepowered.com/solutions/crm/) and outreach to your clients in advance of the fair  
[Track email and text engagement:](https://arternal.wpenginepowered.com/solutions/smart-mail/) opens, clicks, and shares to inform the best follow-up strategy via email, iMessage, WeChat, & WhatsApp  
Automatically create a deal pipeline based on pre-fair engagement  
Pull a list of clients that you usually see at that fair, familiarize yourself with their interests  
Check in with all clients on their plans to attend the fair  
For clients who cannot travel, try to schedule a video call from the booth so they feel included in the fair energy- even if they acquired work in the booth pre-fair  
Break in new shoes or ideally get the latest kicks — remember how much you will be standing & walking  
Helpful supplies to have on hand: power cables and portable chargers, breath mints, chocolate or energy bars, water, screen wipes, hand sanitizer, fair maps to give to clients

#### **While** in the booth

Schedule a little time before the fair each day with your team to review work statuses & sales strategies  
Access client & artwork information anywhere, anytime from your [iPhone or iPad](https://arternal.wpenginepowered.com/solutions/mobile/)  
Automatically save new client information & create a profile in real-time with our [business card scanner](https://intercom.help/arternal/en/articles/4785633-how-to-scan-a-card-ios) integrated with your CRM — forget the stapler and notebook!  
Monitor several deals at once, manage inventory, and client interaction with ease from the [ARTERNAL mobile app](https://arternal.wpenginepowered.com/solutions/mobile/)  
Make time to eat and stay hydrated — fair days are long!

#### **After** the fair

Leverage newly acquired data to confidently execute post-fair outreach in a strategic, yet personalized fashion  
Follow up with everyone you spoke with at the fair, you never know who your next client might be  
Add notes and update new and existing client profiles with company segmentation parameters  
Easily evaluate the ROI of each particular fair over time with [data-driven information](https://arternal.wpenginepowered.com/solutions/reporting/)  
Treat yourself to a massage and rest up for the next one!

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## For **Advisors**

#### **Prior** to the fair

[Send personalized outreach](https://arternal.wpenginepowered.com/solutions/smart-mail/) to the galleries you follow to request their previews  
RSVP to events, tours, dinners and coordinate itinerary with clients  
Select key works to share with your clients — either to gauge interest or call out works you’ve been waiting for  
Send your own preview link to clients in advance of the fair  
[Track email and text activity](https://arternal.wpenginepowered.com/solutions/smart-mail/): opens, clicks, and shares to inform the best follow-up strategy via email, iMessage, WeChat, & WhatsApp  
Automatically create a deal pipeline based on pre-fair engagement  
For clients who cannot travel, schedule a call before the fair so you have your itinerary set and can help clients on the ground as well  
Break in new shoes or ideally get the latest kicks — remember how much you will be standing & walking  
Helpful supplies to have with you: power cables and portable chargers, breath mints, chocolate or energy bars, water

#### **While** at the fair

Schedule a little time before the fair each day to review your acquisitions and reserves  
Update clients on statuses of works  
Add new contacts to your CRM and note type of follow up  
Access client & artwork information anywhere, anytime from your [iPhone or iPad](https://arternal.wpenginepowered.com/solutions/mobile/)  
Make time to eat & converse with clients. Stay hydrated!

#### **After** the fair

Leverage mail productivity tools to follow up with everyone you spoke with at the fair, you never know who your next client might be & maybe you made a new connection with a sales director  
Manage conversations to confirm all shipping & receipt of works goes smoothly  
Send your commission & services [invoices with the artwork details included](https://arternal.wpenginepowered.com/solutions/financials/)  
Treat yourself to a celebratory dinner and rest up for the next one!