# Succeeding Amidst Social Distancing

Art fairs are postponed, gallery exhibitions are on pause, and social distancing is now in full effect — how do you deepen the conversation and connection without face-to-face interaction?

**Art fairs are postponed, gallery exhibitions are on pause, and social distancing is now in full effect — how do you deepen the conversation and connection without face-to-face interaction?** As the high-touch industry of the art world adjusts to working remotely, grabbing client interest digitally is of growing importance.

Many (as your inboxes may have seen) are turning to _Online Viewing Rooms_. However, amidst so many generalized emails inundating inboxes, standing out amongst the crowd to make clients feel special with personalized emails and tailored content provides the platform for a deal that might have otherwise been reliant on an in-person private viewing. By adding in an extra sentence like _“here’s some art I think you’ll like from the last opening to take your mind off COVID-19”_ or _“you must be ready to pull your hair out if the schools stay closed through April with the way Susie and John bicker”_ shows your collectors you care — and provide response rates to get conversations going and closer to a closed deal.

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Taking a step further into leveraging digital, the ability to then track a client’s engagement in your email is incredibly powerful. Knowing when to follow up with a conversation and what the client is interested in keeps the momentum in motion.

In addition, keeping staff informed within a unified platform becomes essential where all gallery communication can be viewed in unison from anywhere. There’s nothing worse than a client receiving the same information from multiple staff — or, even more mortifying — a client receiving varying information about the same piece.

Interested in learning more or getting set up for your digital success amidst this crazy time?

[Contact us](https://arternal.wpenginepowered.com/get-started/), we’re here to help.

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