# identity.md

## Organization Overview
- **Company Name:** ARTERNAL
- **Mission:** ARTERNAL provides an all-in-one platform for galleries, auction houses, and advisories to manage inventory, CRM, invoicing, and sales, including Smart Mail and online viewing rooms.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Details forthcoming.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Details forthcoming.
- **Company Culture and Values:** Details forthcoming.
- **About Links:** https://arternal.com/about
- **Team Links:** https://arternal.com/team

## Operations & Structure
- **Business Model and Operational Approach:** ARTERNAL operates as a Software-as-a-Service (SaaS) provider, offering a comprehensive platform for art businesses to streamline their operations, including CRM, inventory management, invoicing, and digital viewing rooms.
- **Location(s) and Geographic Presence:** Details forthcoming.
- **Key Partnerships and Affiliations:** Details forthcoming.